survey

Lakewood has hired Magellan Strategies to conduct a ballot measure survey intended to help pass a ballot measure allowing the city to keep your TABOR refunds. Residents are already receiving the first part of that survey by cell phone message. The intent is to use the survey to find out what question residents respond positively to, and use that language on the ballot. The survey will also allow weighing responses by demographic group and information targeted to specific demographics. The city will spend up to $74,000 figuring out how to convince residents to give up their refund. Opposing groups will not have this advantage. This survey is a one-sided informational campaign aimed at allowing the city to keep TABOR refunds because the Budget and Audit Board has already identified the need to keep the funds. According to Magellan, a cold ballot measure, one without prior information, does not have a good chance of passing. Through the survey, the city can spread the information that the city needs money. In other words, the survey is a way to get around the prohibition against government ballot campaigns. “A ballot measure survey is more than just measuring voter support and opposition for a sales or property tax increase. The ballot measure survey is the single best way a government organization can educate and inform their resident and voters about the reasons why new revenue is needed for core services, capital projects, an other needs.  From years of experience, we believe a ballot measure asking voters to approve a tax increase for any purpose is more likely to pass if a survey is conducted. One primary reason being, informed voters, who trust their local government’s leadership, appreciate the information and can better rationalize the financial contribution they are making.”   From: https://magellanstrategies.com/surveys-for-governments (emphasis added) What does the city need money for? Well…. everything. The city does not know and cannot say specifically. Spending levels for all city departments have gone up over the years and that level is now expected to be maintained. The survey attempts to find out what residents would be willing to spend money on so that the city can justify keeping refunds. The Budget Board had not identified possible specific cuts prior to the survey. If the ballot measure fails, City Manager Hodgson told the Board the city will default to across the board spending cuts. In other words, reverting to previous levels. The survey takes about 10 minutes to complete and is composed of general interest and demographic questions. This will help gauge the mood of the residents. The demographic questions will help the surveyors weigh your response. For example, respondents who are homeowners over 65 will have their answers downplayed, while Hispanic renters will have their answers amplified. This artificial weighing allows the consultant to mimic the demographics of Lakewood, rather than the demographics of actual respondents or voters. Take the survey here https://www.research.net/r/What_do_you_want_for_Lakewood There will be a second survey in June to refine the actual ballot language. This first survey is just gauging community interest. Residents question the use of city funds in an effort to gain resident money, as demonstrated in the Nextdoor post below. According this post, the average income in Lakewood is $45,000, almost $30,000 less than what Lakewood may spend on this survey.